Search Engine Optimization
Digital marketing is often a challenge for most small businesses because they are either on a limited budget, have little resources and an unestablished brand. To compete with established brands, small businesses need to generate higher organic traffic. According to statistics, over 50% of web traffic and about 40% of total income are obtained from organic search. This makes it imperative to know about SEO marketing, and most small businesses have admitted that they face a significant amount of challenge here.
This post is created to educate you on how SEO works and show you easy ways to use it to your advantage without blowing a lot of money.
How Does Search Engine Optimization Impact On The Page Rankings Of Small Businesses?
You must know what SEO is coupled with how it works before you venture into using it as a tool to optimize your web pages. Search Engine Optimization (SEO) is a technique used by marketers and business owners to make their web pages rank higher or become visible on search engines. If a particular page is well optimized, it will rank higher on search results.
Popular search engines like Google, Bing, etc. always update their SEO and ranking algorithms to make them more user-friendly and provide more relevant content. In 2018, search engines executed at least 15 algorithm changes.
While some were minor, the others caused a significant turn around on keyword ranking and organic traffic generation. In March 2019, a Google Core Update reduced the organic traffic of many well-known media outlets drastically. The most affected include The New York Times, Vanity Fair, and The Atlantic.
Why Is Website Ranking Important For Small Businesses?
As mentioned earlier, to beat established businesses when it comes to driving organic traffic, you need to be on the first page of search engine results. There is a popular saying in the world of SEO marketing that the best place to hide a dead body is on the second page of a search result.
It implies that most users hardly go beyond the first page of their search results; they mostly pick what they want from one of the pages they see first and exit. You can get a higher click-through rate on search engines if you position your pages better.
The links which appear first have a 30% CTR and the number begins to decline to 10% for the links in the mid position. It then reduces to 2% for the links at the bottom of the search page. So, do you see how much you are leaving on the table by not incorporating SEO into your small business?
Mentioned below are some tips you could to enhance the SEO game of your business;
- Focus on technical SEO
- Focus on Local SEO
- Find Keywords Customers Are Searching For
- Optimize On-page SEO
- Streamline Content Marketing
- Build Authority With Links
With these tips, you can easily rank higher than established brands.
The importance of SEO for small businesses can never be over-emphasized. Therefore, you need to apply it at all times if you seek to grow higher. Pick out a few of these tips and practice them to get higher organic traffic for your webpages.
Are you visible to customers who are looking for a business like yours?
The Internet has changed dramatically over the last decade. It’s no longer possible to launch a website and just cross your fingers, hoping for people to find it online.
More than 500,000 new websites are created every day. It’s a crowded place and there’s no reward for businesses who can’t be found by their customers.
The first page of the search results in Google shows the 10 websites that they feel are most relevant for the particular search that has been performed. Do they think your website is relevant?
Download our free guide today to unlock the secrets to getting your business found online.
Learn how to look for keywords that your customers are using to find businesses like yours in the search engines
See how easy it is to check how your website is ranking in the search engines and how to assess where improvements are required
Understand the 12 important factors of on-page SEO and why these are critical for every single page on your website
Follow a quick tip for improving your visibility in your local area, bringing you more enquiries and interest from local customers
Learn why content is king and how you need to take time to review your content and ensure that it suits your target audience
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