Listings Management

Listings Management is a way on how you manage your business’s information on various business listings site, and directories. Every business, established or nascent, should have an online presence. However, most business owners believe that all they need to do is to create a website or run paid advertising campaigns online. Although these two methods have proven effective for driving traffic to your business, there is an easier and equally effective way to do that. It is called a business listing.

What Are Business Listings ?

These are online directories that contain information about tons of businesses. They are similar to the old print yellow-paged book which families received yearly. Every business listing platform has important information that customers could use to contact or find out more about a business. These include:

• Business name
• Business address
• Business phone number
• Website/URL
• Hours of operation

Google records about 3.5 billion Internet searches each day; therefore, it’s a no-brainer that customers are seeking to find answers about businesses. Business listings are essential tools that could help your business get found during these searches. 

They help you enhance your local SEO ranking as well as increase your website traffic. The popular business listing platforms host millions of visitors monthly, increasing your chances of getting seen if you are on any of the platforms.

Are you confused about the local business listings to sign your business up for? Here are the top 3 business listing platforms you can exploit:

Google My Business

This is a free platform, and the setup process is relatively easy. It is a perfect platform for brick and mortar business or those into goods and services delivery. If your business has various branches, it will be easy to set up and manage profiles for each of them. Google My Business is a top tool if you want to establish your business online and get to know about listings management.

 Learn how to grow your business with Google My Business

Yelp

It is a perfect platform for bars, restaurants, shops, and contractors. Also, the setup process is quick and easy. All you need is a simple phone verification (the platform calls your business line and gives you a code to verify your business listing).

After that, you can add your company information, including name, phone number, address, year of establishment, and some information about the owner. To ensure transparency, customers and business owners are allowed to upload pictures to this directory. 

Although it is free to sign up for the platform, you can take advantage of the paid advertisement option to generate more leads. You can sign up on Yelp from this link 

Facebook Business

Facebook is reputed to be a platform for meeting and interacting with friends and family; however, it possesses other functionalities. Users have the option of searching for local businesses like restaurants, shops, etc. and most of the results shown are from Facebook Business listing.

Also, most people will prefer to contact your business through social media, which means you are advantageous. You can set up your profile by creating a business page and adding your business name, profile picture, cover photo, address, working hours, and other relevant information.

You can get more information on setting up your Facebook Business Page from here.