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PPC Campaign Strategy

PPC Campaign Strategy

Although SEO is one of the most important marketing tools for businesses, big companies tend to rank higher for a wide range of keywords. Search engines hardly feature small brands on the first search result page. This could be perceived as a major disadvantage for small businesses, but there is a way to get around it. Most people don’t visit the second page of the search result, so you can enhance your exposure by using Pay-Per-Click (PPC) advertising. If you wish to show your small business to the world, running a PPC campaign could help. This article will show you ways to boost your business with this too. Read on.

What Is Pay-Per-Click Advertising?

It is a marketing technique in which businesses run ads or bid on certain phrases. Each time a user clicks their ad, the business will pay a small token to the search engine provider. PPC could be seen in search engine results as well as on social media platforms like Facebook, Instagram, and Twitter. 

PPC allows you to pay when users click on your link to visit your landing page. You can choose to run your ads on any of the platforms:

To get good results with your PPC advertising, you must follow these steps; 

Develop A ppc campaign strategy

Make your select the best keywords. If you must run a successful campaign, you need to understand your target audience and pick keywords related to them. Search engine algorithms employ keywords to know the audience to whom they show your ads. Therefore, you need to conduct thorough keyword research before starting your campaign. You can utilize keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs Keyword Explorer.

Additionally, your selected keywords must be related to your products or services. You should pick keywords with purchase intent as it is a great way the get the best out of your ad campaign. 

Optimize Your Landing Pages

After clicking on your ad, users will be directed to your landing page. Therefore, you have to ensure that the landing page persuades your audience to act. While creating your landing page, use the following tips to achieve good results:

  • Your landing page should have a distinct call to action; this helps direct the users on the steps to take.
  • Your landing page copy should help you stand out by showing your unique value proposition to your visitors.
  • Your page should be responsive and have a fast loading time 

Always Know Your Quality Score

It is important for Google AdWords users to keep track of your quality score and constantly find ways to enhance it. This helps you better the outcome of your PPC campaign. If your ad has a high-quality score, you pay lost costs per click, and your exposure rate is enhanced. Always track your keywords and adjust them when necessary to increase your quality score and enjoy better incentives.

Final Note

PPC gives you an upper hand as a small business owner, so it is highly recommended. Use it today to give your business a better exposure.

How To Make Best Use Of Social Media For Business

social media marketing

How To Make Best Use Of Social Media For Business

If your business is not active in social media, you are loosing tons of potential leads, and revenue. Any good marketing strategy is a collaborative effort between a client and the marketing professionals they hire to design and implement their strategy. Once you hire us for your social media marketing needs, we’ll get started immediately building a quality, relevant community around your brand. Here are few things a successful business do in terms of social media marketing.

1. Email their list (email subscribers, client list, etc.) and ask them to visit and like or follow their new/updated Facebook page, Twitter profile, Google+ page, etc.

2. Add links to their social media accounts to all company email signatures.

3. Add icons to every page of their website, preferably in the header or sidebar.

4. Add sharing buttons on all blog posts, allowing readers to ‘like,’ ‘tweet,’ and ‘+1’ the post.

5. Install a Facebook Like Box on their website.

6. Suggest their Facebook page to friends and connections on their personal profile. Have their employees to do the same.

7. Post a link to their social media platforms on personal accounts (FB page, Twitter, LinkedIn, Google+). Have others in their company do the same.

8. Ask their friends and contacts to suggest their social media accounts to their friends and contacts. Have others in their company do the same.

9. Add FB, Twitter, LinkedIn, Google+, and any other relevant icons and links to all

If you are still confused, you can always follow detailed explanation through following links. And if that don’t help you can always remember your local digital marketing agency in arlington

How to insert social media icons into your email signature

How to add social media icons to your website

How to add social media sharing buttons to your blog or website

How to install a Facebook Like Box and Twitter Stream to your blog or website

Chatbots Weekly: Are chatbots a danger to our democracy? 🙄Customer Service 📊

Chatbots and Artificial Intelligence are all around the Internet now, learn more about it.

Issue 83

ChatBots Weekly

The countdown is on for Holiday purchases and businesses across the globe are making a push to sell sell sell. And at this time of the year, most consumer companies will be increasing their support force. In 2019, I would invite all B2C companies to think how AI could have helped their operations during these peak times of customer support! Ping us for that 😉

Read More

Key Takeaways from Google’s Meena Chatbot — Haptik Blog

Chatbots and Artificial Intelligence are all around the Internet now, learn more about it.

Key Takeaways from Google’s Meena Chatbot — Haptik Blog

This article has been penned by Swapan Rajdev, Co-Founder & CTO of Haptik

Chatbots and virtual assistants have been in the news in a big way for the past few days. The reason? One word: Meena.

In a research paper titled Towards an Open Domain Chatbot, Google presented Meena, a “conversational agent that can chat about…anything”.

According to the Google researchers’ who worked on the project, Meena stands in contrast to the majority of current chatbots, that tend to be highly specialized within a particular domain, and perform well as long as users do not stray too much from expected usage. Open-domain chatbots, on the other hand, theoretically have the ability to converse with a user about anything they want.

In practice, however, most current open-domain chatbots often simply do not make sense. At worst, they say things that are inconsistent with what has been said previously, or which indicate a lack of common sense or basic knowledge about the world. At best, they can say something like “I don’t know” — a sensible response to any query, but one which does not address the specific needs of the user.

This is the gap that Google aims to address with Meena, which they claim has come closer to simul… Read More

Alternative for a self-ordering kiosk at your restaurant

Chatbots and Artificial Intelligence are all around the Internet now, learn more about it.

Self-ordering kiosks for restaurants have been on the rise over the past years. Especially for quick service restaurants, self-ordering kiosks have proven to be very effective. These self-ordering kiosks are convenient for guests of quick service restaurants. It’s a way for these guests to avoid having to wait in a line to order.

However, self-ordering kiosks are not cheap. A self-ordering kiosk can cost your quick service restaurant more than $ 5.000 per kiosk. Next, there is also the space it takes in your restaurant. A self-ordering kiosk itself requires 10ft2. If it gets very busy, you even get lines for the self-ordering kiosk.

What alternatives are there for a self-ordering kiosk?

There are better, cheaper alternatives for a self-ordering kiosk in quick service restaurants. At Table Duck, we’ve developed a chatbot that can take orders and payments for restaurants. A guest can place an order via messaging platforms like Facebook Messenger or WhatsApp and for you as a restaurant owner, it goes fully automatically.

Most Popular Chatbot Tutorials1. Building a Simple Finance Bot with TensorFlow 1.122. Building a News Bot using Twitter API in 10 mins!3. Building Alexa skills in Python, for absolute beginners.4. Chatbot Conference 2020

It uses the smartphone of the guest instead of physical hardware in your quick service restaurant and it can take orders for table service, … Read More

How Much Data Do You Need To Train A Chatbot and Where To Find It?

Chatbots and Artificial Intelligence are all around the Internet now, learn more about it.

Most providers/vendors say you need plenty of data to train a chatbot to handle your customer support or other queries effectively, But, how much is plenty, exactly? We take a look around and see how various bots are trained and what they use.

Recent bot news saw Google reveal its latest Meena chatbot (PDF) was trained on some 341GB of data. Meena is “a multi-turn open-domain chatbot trained end-to-end on data mined and filtered from public domain social media conversations.” So, a few steps beyond your usual scripted bot or even those that claim AI smarts.

The 38-page scientific paper highlights the advanced nature of Meena, but any business looking to train its bot faces that same opening question, how much training is enough?

Building A Better Bot Through Training

For a very narrow-focused or simple bot, one that takes reservations or tells customers about opening times or what’s in stock, there’s no need to train it. A script and API link to a website can provide all the information perfectly well, and thousands of businesses find these simple bots save enough working time to make them valuable assets.

Most Popular Chatbot Tutorials1. Building a Simple Finance Bot with TensorFlow 1.122. Building a News Bot using Twitter API in 10 mins!3. Building Alexa skills in Python… Read More