PPC Campaign Strategy
Although SEO is one of the most important marketing tools for businesses, big companies tend to rank higher for a wide range of keywords. Search engines hardly feature small brands on the first search result page. This could be perceived as a major disadvantage for small businesses, but there is a way to get around it. Most people don’t visit the second page of the search result, so you can enhance your exposure by using Pay-Per-Click (PPC) advertising. If you wish to show your small business to the world, running a PPC campaign could help. This article will show you ways to boost your business with this too. Read on.
What Is Pay-Per-Click Advertising?
It is a marketing technique in which businesses run ads or bid on certain phrases. Each time a user clicks their ad, the business will pay a small token to the search engine provider. PPC could be seen in search engine results as well as on social media platforms like Facebook, Instagram, and Twitter.
PPC allows you to pay when users click on your link to visit your landing page. You can choose to run your ads on any of the platforms:
To get good results with your PPC advertising, you must follow these steps;
Develop A ppc campaign strategy
Make your select the best keywords. If you must run a successful campaign, you need to understand your target audience and pick keywords related to them. Search engine algorithms employ keywords to know the audience to whom they show your ads. Therefore, you need to conduct thorough keyword research before starting your campaign. You can utilize keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs Keyword Explorer.
Additionally, your selected keywords must be related to your products or services. You should pick keywords with purchase intent as it is a great way the get the best out of your ad campaign.
Optimize Your Landing Pages
After clicking on your ad, users will be directed to your landing page. Therefore, you have to ensure that the landing page persuades your audience to act. While creating your landing page, use the following tips to achieve good results:
- Your landing page should have a distinct call to action; this helps direct the users on the steps to take.
- Your landing page copy should help you stand out by showing your unique value proposition to your visitors.
- Your page should be responsive and have a fast loading time
Always Know Your Quality Score
It is important for Google AdWords users to keep track of your quality score and constantly find ways to enhance it. This helps you better the outcome of your PPC campaign. If your ad has a high-quality score, you pay lost costs per click, and your exposure rate is enhanced. Always track your keywords and adjust them when necessary to increase your quality score and enjoy better incentives.
PPC gives you an upper hand as a small business owner, so it is highly recommended. Use it today to give your business a better exposure.