The Enterprise Guide to Chatbots for Lead Generation

Chatbots and Artificial Intelligence are all around the Internet now, learn more about it.

Chatbots have boomed as a way of generating leads.

How to Craft a Chatbot Personality (Without Damaging its Performance)

Chatbots and Artificial Intelligence are all around the Internet now, learn more about it.

‘If only I had a heart.’ – Tin Woodman

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Best Way to Get Amazing Reviews

You’ve worked wonders for your customer. Now it’s time to ask for their feedback. which usually triggers our fears of rejection. Many of us take the easy way out. We send out a quick email/text messages asking for a review. It’s fast, and convenient, isn’t’ it ?. It also removes us from the awkward feelings that follow a rejection.
But rejection isn’t a likely outcome is it?
If you’ve wowed your customer, if they’re satisfied and happy, there’s a great chance you’ll get a positive review… especially if you change how you ask.
So how should you ask?

You make a face-to-face request

Vanessa Bohns of Cornell University and Mahdi Roganizad of Western University showed in their research that face-to-face requests are better than impersonal requests made via email.
How much better?
Face-to-face requests were 34 times more effective than emailed requests. That’s a dramatic difference.
In their study, they asked participants to request surveys from strangers. One group via email, the other in person. Next, they asked them to predict how many strangers would do what they want.

Here’s an interesting part about their study.
Participants in the email request group believed email was just as effective as a face-to-face request. They were just as confident as participants in face-to-face group.
Why is that?
Vanessa explains: “Participants were highly attuned to their own trustworthiness and the legitimacy of the action they were asking others to take when they sent their emails.” Which is basically saying “I’m trustworthy so I’ll get what I want.” Which of course is the opposite of what happened. Strangers saw an untrustworthy email asking them to click on a sketchy link.
They didn’t do it.

Here’s the surprising part about this study.
It doesn’t matter who you ask – family, friends, strangers, it makes no difference. As soon as you decide to go from face-to-face to email, you decrease your odds dramatically.
The odds are in your favor…
Just not as much, if your requests are delivered via impersonal channels like email or text. When these researchers replicated their results in a second study they found out why.
We’re missing much needed information.
The non-verbal cues we normally share – our body language, gesture clusters, tone of voice, emotional health, etc. – this information was missing. Simply put, impersonal channels like email don’t automatically include the information we needed to evaluate a request.

Okay, so face-to-face requests are more effective.
How do you use that in your organization? You approach customers directly, meeting with them face-to-face.
That wasn’t the real question though, was it?
The real question is, how do you scale this? How do you approach hundreds or thousands of customers with your request for a review? Who on earth has the time to speak to thousands of people, one-on-one? You do.

Your problem isn’t time, it’s leverage
Most of the time people assume they have to approach customers one-on-one, pounding the pavement – doing what they have to do to get amazing reviews. The one-on-one approach is tedious. It’s exhausting, time consuming, and difficult. It’s also unrealistic. It just doesn’t make sense to approach review management that way. So what’s the best way to tackle this problem?
Leverage.
Leverage is a force multiplier, a way to get more done with less. It’s a powerful way to maximize the results you’re able to get, enabling you to attract more positive reviews with less effort.

How’s that possible?
Don’t go to your customers , entice them to come to you. Approaching customers one-on-one is doable when you’re just starting out, or if you have a small number of customers. Not so much when your customers number in the hundreds or thousands.
So, how do you get them to come to you?
★ Give a speech or talk. Share information with customers. They can be new, veteran or all-star customers, doesn’t matter as long as you teach them something new.
★ Create regular meetup. Invite your best customers to a prestigious invite-only retreat where you build relationships, thank them for their loyalty, and spoil them a little bit.
★ Run a seminar, workshop or event. Create a seminar that’s made for new and existing customers. Blow their minds with the information you provide at your workshop or event, then during the break, invite them out into the hallway where they share their review on camera.
★ Attend a convention. Become a keynote speaker or featured presenter at conventions. Get feedback from your customers and prospects alike, identifying objections, fears, risks and their overall experience.

You’re not limited to these ideas.
The sky’s the limit. The focus is really about getting your customers to come to you. They can be new or established. Your best or most infrequent customers. Just bring them together. There’s no way to bring them together It sounds delusional, I get it. At first glance, it seems like an incredible amount of work for a payoff that may not work out. How do you create leverage needed to make the face-to-face effective if you can’t get your customers together?

You spring for the next best thing
You use video to make your face-to-face request. How? With video ads. Here’s how it would work.
★ Tag recent customers. Running an ecommerce store? Send a proposal and closed the sale with a new client Tag them so you can reach out the them later.
★ Segment your customers. Sort your customers into the buckets that matter to you. This could be new vs. loyal customers, $ vs. $$$$ customers, or anything in-between.
★ Craft your message. Create a video where you reach out to customers, telling them why their feedback/review matters and how they can help.
★ Deliver your message. Use remarketing to deliver the right message to each of your customer segments. Send customers to a landing page where you make their request official.
★ Combine with email. Include a ‘somewhat’ personal video in the emails with your review request for best results.
As far as face-to-face requests go, it’s the next best thing. Want to maximize your results?
Follow these steps.
★ Personalize tastefully, wherever and whenever you can.
★ Don’t ruin the relationship by spamming. Remarket with care.
★ Focus on one message, your request for a review. Don’t combine it with any other message.
★ Give customers just enough time to evaluate your product or service. No more, no less.
★ Use a familiar face for your face-to-face ask.

Then structure your face-to-face request using the appropriate psychological triggers. So imagine you’re using prestige as a trigger. What would that look like?

Subject: You know something Jan? You’re a…
Jan,
We think you’re pretty a special person. You know as much about [our product] as our veteran employees. We’re reaching out to our very best customers (top 3%) for advice. Would you be willing to answer 6 questions
for us?
Takes 3 to 5 mins!
You’re the best,
James Spring

It’s not as effective as an in-person, face-to-face ask but it’s far more effective than email. Am I saying email doesn’t work? Absolutely not. Email works very, very well. But a face-to-face request is more effective. Not because it’s better, but because a face-to-face interaction includes a large amount of additional information – body language, gesture clusters, tone of voice, emotional health, etc. Can’t make a face-to-face request? Use email. It’s effective especially if you remove the logistical barriers that keep customers from writing a positive review. You’re 34 times more likely to get a positive review…If you ask in person.

That amazing, five star review you want your customer to give you – you’re far more likely to get it. Ignore the irrational fear floating around in the back of our heads. You’ve worked wonders for your customer. Now’s the time to ask for what you want. While so many others choose to take the easy way out, you meet face-to face. You succeed where others fail. You now know the secret to getting the reviews you want.

Thank you for coming to this Page, would you like FREE Reputation Report of your Business. If yes, then Contact us HERE, no obligations, absolutely Free.

Search Engine Optimization

Also Known as “SEO” in daily terms, Search Engine Optimization is the process of making your website more visible (Rank Higher) to the search engines like Google, Bing, Yahoo Search, Baidu, Ask, Aol Search and so on. Every business out there wants to come in the SERP (Search Engine Result Page) for organic results but only handful of business can be there for one specific query. So the practice of SEO is necessary to be visible out there unless you can afford to pay for each and every query whether it is good ROI (Return on Investment) or not.

SEO is not complicated and can be more complicated at the sametime. Anybody can be a SEO Analyst or SEO Consultant but it needs hard work and lots of practice. Let’s see how SEO can be both easy and complicated at the same time.

The first thing to ask for implementing SEO would be “What makes Search Engine Happy?”. And to make Search Engines happy, you have to make the end user happy. Your webpage should be able to provide quality content to the person who is searching for your products/services. Not only provide quality content on webpage to promote or showcase your products/services, it should be of higher quality than your competitors. If you have your products/services of high quality and if you can choose right content to promote them regularly on Internet, then Search engines will like your webpage and you have done the work of SEO Analyst in a easy way.

Search Engines love websites, and websites are the house for the contents of your products and services. If you have your own website, www.yourbusinessname.com, this is very good. If not you can have some popular sites and your business name, For example www.facebook.com/yourbusiness, www.yelp.com/yourbusiness. If you are in popular channels and you write quality content often, then there may not be much need for SEO because these platforms are so popular that they will be loved by search engines anyhow. You just have to implement strategy to be ranked on those platforms. But to be more competitive and popular on search engines, you have to have your own website and you have to be technically savvy to optimize your site. You have to learn all the jargons and processes like MetaTag, Meta Description, Keywords, Page Optimization, Search Phrases, long tail keywords, sitemaps, On Page SEO, Off Page SEO and much more. This will make the process of SEO rather complicated than you might have initially thought. Let us help you on this thing we love and you can do the things you love, which is running your business !

Reputation Management