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Chatbots and Artificial Intelligence are all around the Internet now, learn more about it.

Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot?

In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook.

#1: Incentivize Messenger Bot Subscribers With Exclusive Access

Messenger bots aren’t the most conspicuous mainstream marketing channels, so driving traffic to them can be a challenge.

There are several reasons why you might set up a Messenger bot for your Facebook business page. For inbound purposes, you can use it to handle FAQs or other customer service queries. Alternatively, you can set up an automated eCommerce experience like LEGO did with their cleverly branded Ralph, the Gift Bot.

Other businesses use Messenger bots for outbound purposes as a content delivery channel, sending their subscribers regular updates with impressive open rates.

One effective way to get people to subscribe to your bot is to incentivize them with exclusive content. English punk rock band Frank Carter & the Rattlesnakes offered exclusive presale access to a limited edition vinyl of their new album.

The band used the direct link to drive traffic to the Messenger bot. The link is platform-agnostic: on desktop, it opens in a new tab,… Read More